Consumer Decision Making Publications

Publications in Consumer Decision Making

Explore the most influential research papers and scholarly works that have shaped Consumer Decision Making. Use the concept filter below to focus on a specific sub-area of research.

Consumer Decision Making

24.1K

Publications

1.9M

Citations

Showing yearly statistics from 2000-2026.

Page 1

	Year	Citations
The Experiential Aspects of Consumption: Consumer Fantasies, Feelings, and Fun Morris B. Holbrook, Elizabeth C. Hirschman Journal of Consumer Research Behavioral Decision MakingConsumer MotivationConsumer StudyConsumer ResearchPsychology	1982	7.8K
Information and Consumer Behavior Phillip Nelson Journal of Political Economy Consumer Decision MakingConsumer UncertaintyInformation BehaviorConsumer StudyInteractive Marketing	1970	5.6K
Effects of Price, Brand, and Store Information on Buyers' Product Evaluations William B. Dodds, Kent B. Monroe, Dhruv Grewal Journal of Marketing Research Consumer UncertaintyConsumer ResearchBrand StrategyBuyers ’ PerceptionsBuying Behavior	1991	4.7K
Mental Accounting and Consumer Choice Richard H. Thaler Marketing Science Consumer EconomicsBehavioral Decision MakingConsumer StudyConsumer ResearchMental Accounting	1985	4.7K
Lead Users: A Source of Novel Product Concepts Eric von Hippel Management Science Marketing AnalyticsDigital MarketingConsumer ResearchAccurate Marketing ResearchProduct Experience	1986	4.6K
Whence Consumer Loyalty? Richard L. Oliver Journal of Marketing Customer SatisfactionConsumer UncertaintyConsumer MotivationConsumer StudyConsumer Research	1999	4.6K
Why we buy what we buy: A theory of consumption values Jagdish N. Sheth, Bruce I. Newman Journal of Business Research EconomicsConsumer Decision MakingConsumption ValuesConsumer CultureBehavioral Decision Making	1991	4.6K
Central and Peripheral Routes to Advertising Effectiveness: The Moderating Role of Involvement Richard E. Petty, John T. Cacioppo, David W. Schumann Journal of Consumer Research Customer SatisfactionConsumer StudyTargeted AdvertisingSocial MarketingConsumer Research	1983	4.5K
Hedonic Consumption: Emerging Concepts, Methods and Propositions Elizabeth C. Hirschman, Morris B. Holbrook Journal of Marketing Consumer UncertaintyDigital MarketingConsumer StudyConsumer ResearchBuying Behavior	1982	4.4K
Dimensions of Brand Personality Jennifer Aaker Journal of Marketing Research Consumer MotivationConsumer ResearchBrand StrategySymbolic UseBrand Loyalty	1997	3.8K
Mental Accounting and Consumer Choice Richard H. Thaler Marketing Science Consumer EconomicsBehavioral Decision MakingConsumer StudyConsumer ResearchMental Accounting	2008	3.5K
A trust-based consumer decision-making model in electronic commerce: The role of trust, perceived risk, and their antecedents Dan J. Kim, Donald L. Ferrin, H. Raghav Rao Decision Support Systems Trust MetricCustomer SatisfactionOnline Customer BehaviorConsumer Decision MakingBehavioral Decision Making	2007	3.4K

Page 1